About Curt

Executive leader in CPG and beverage marketing with 25+ years of experience building billion-dollar global brands and leading transformation across CPG, retail design as well as regulated, alcohol and non-alcohol beverage categories. Proven record of driving growth for SAMSUNG, Xfinity, P&G, PepsiCo, Coca-Cola, Molson Coors, Starbucks, and others by uniting creativity, consumer insight, and commerce activation for marketing strategies. Skilled at leading integrated teams, scaling client management solutions and agency operations, and shaping category futures in highly regulated and general market categories. Recognized industry thought leader, speaker, and early adopter of AI in commerce marketing.

Core Competencies

  • Commerce & Retail Media Strategy

  • Beverage Marketing (Alcohol & Non-Alcohol)

  • Brand Growth & Transformation

  • AI & Data-Driven Marketing Innovation

  • M&A and Integration Leadership

  • Team Leadership, Vision and Motivation, and Talent Development

  • In-House & Agency Collaboration

  • Global CPG & Regulated Categories

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